Hotel Nettuno, Catania

Promotional posters designed for Hotel Nettuno, a four-star venue on the Catania seafront, promoting its wedding and event services through a concept that blends humor, elegance and originality.

The campaign included two billboard formats — horizontal and vertical — displayed throughout the city of Catania. The creative direction, copywriting and visual layout were entirely developed by me, starting from the core idea: a pair of hands dressed up as bride and groom, symbolizing both the couple and the service provider. The Italian headline played on a clever pun: “Il vostro matrimonio nelle mani di chi sa mettersi nei vostri panni.” This line combines literal and figurative meanings — referencing both the wedding service staff (“in good hands”) and the idea of empathy (“to step into someone else’s shoes”), while also visually focusing on hands in costume. The image was sourced from licensed stock photography and then custom retouched and composed to serve the campaign.

Format

Billboard posters – horizontal and vertical versions, affixed in Catania

Role

Concept creation, copywriting, layout design, image editing